Talika's story began during the Second World War, when Danielle Roches, a nurse in the ophthalmology department of the Paris hospitals, formulated a plant-based balm to treat soldiers' eye burns. This healing balm revealed a surprising side effect: it dramatically stimulated the growth of eyelashes and eyebrows. This chance discovery marked the beginning of an adventure that would revolutionise eye care.

Driven by her desire to share this wonderful discovery with women, Danielle Roches launched the first cosmetic product for eyelash growth, named La Crème Pousse des Cils. This marked the beginning of the Talika adventure, a pioneering brand dedicated to the natural beauty of the eyes.

Over the following decades, Talika established itself as a benchmark brand in Paris, renowned for its natural results and its spirit of innovation. Danielle Roches's revolutionary product became a must-have for Parisian women, sparking genuine enthusiasm around eye care.

In 1994, Alexis de Brosses took over the helm of the brand and infused it with fresh energy. His first mission was to modernise the iconic formula of La Crème Pousse des Cils, giving rise to the famous Lipocils, an innovative gel that revolutionised eyelash care. This product became a global best-seller and marked Talika's entry into an era of innovation.

With the launch of Lipocils, Talika conquered new markets, beginning with Japan, then quickly expanded internationally. Talika products are now available in more than 44 countries, and the brand has become a name synonymous with expertise in eye care all around the world.

Talika continues to innovate by integrating cutting-edge technologies into its products, such as LED light therapies inspired by NASA discoveries. Alexis de Brosses, a true explorer of ancestral rituals and modern technologies, continues to shape a vision of beauty that combines nature and innovation. Talika positions itself as a pioneer in integrative cosmetics, blending age-old approaches with the latest scientific advances.